Cross Cultural Management Issues of UK, China, Spain, and Finland Essay

Cross Cultural Management Issues of UK, China, Spain, and Finland - Essay Example This paper will assess the management issues which could arise in an international team consisting of English, Chinese, Spanish and Finnish members. It will then seek to propose methods for addressing these issues and dealing with them effectively. Cross-Cultural Concepts and Issues Which Could Arise There exist many differing theories as to the way in which cultures differ considerably on several levels. One pertinent theory put forth by Maletzke (1996) categorises cultural differences into 9 groups. Although these will be briefly stated, they are relevant in assessing which problems could arise for a manager of an international group. Maletzke states that cultural differences can consist in many different categories (1996). The national character of a culture consists in the shared basic behavioural patterns and personality traits of the people in the culture. In the business arena this can be an issue if one culture, being inherently different to another, finds it difficult to und erstand, or co-operate with the other. For example, the Spanish culture is open, loud and friendly whereas the Finnish culture is formal, softly spoken and favours courteousness. This may cause the Finnish person to be offended or overwhelmed by the playful, less formal characteristics of the Spanish person. The Spanish may also overwhelm the Chinese person as Chinese tend to be more softly spoken and less verbal. Another important element of culture is time concept, which has the potential to differ greatly between cultures and cause problems when co-ordinating meetings and planning schedules. Here there exists the potential for the Chinese and the English person to conflict in that the former is less prompt for meetings, and often has no fixed start or end time whereas the English person desires a more specified form of time management. This also applies to the Spanish who may stand alone in his lack of planning, relaxed perception of time and lack of willingness to restrict his d ay to particularly planned schedules and meeting times. The space concept of culture can cause problems in that the Finnish, English and Chinese may conflict with the Spanish concept of space. The Mediterranean culture of the Spanish places little importance on private space, and may even adopt constant forms of physical contact in order to communicate and express himself. This may cause discomfort, particularly for the Finnish culture which is likely to see physical contact between mere business associates as inappropriate and even offensive. For example, the Finnish method of greeting is a simple handshake with a smile, as is the English method. The Spanish is more likely to shake hands, yet place a hand on the back of the person he greets, or even kiss the cheek of the person he greets. The two methods are rather different and have the potential to cause issues in the business arena. Perception as a facet of culture also has the potential to be an issue, in that it could represen ts which each culture defines as important and non-important. Perhaps the largest potential of raising issues is the language and non-verbal communication of each culture. Of course, different languages are a major problem, though more importantly, even if

Trifles Essay Example | Topics and Well Written Essays - 1000 words

Trifles - Essay Example The women are there to collect a few clothes and necessities to take to Minnie. As they move round the house, the women find the cage of Minnie’s pet canary broken open and then find the corpse of the bird in a box with its neck wrung. It is obvious to Mrs. Peters and Mrs. Hale that Wright has killed the canary and this is Millie’s motive for murdering her husband. In a show of feminine empathy and solidarity, the two women conceal Minnie’s crime from the men. The moral dilemma of the play lies in the unspoken debate on Minnie’s guilt, or innocence, and the rightness of the action of the women. Minnie Wright should not be found guilty of her actions because of the personality of her husband, the fact that she has been punished enough, and the low chances of her receiving justice at the hands of a largely male jury. John Wright is a man of queer character. He is obviously not a sociable man and is critical of others. Refusing to join Lewis Hale in a party t elephone, Wright says, â€Å"folks talked too much anyway, and all he asked was peace and quiet† (Glaspell, 5). It is clear that he is a taciturn, unsociable man who prefers to be a loner. His personality is characterized by the absence of any trace of joy. Mrs. Hale tells the County Attorney, â€Å"I don’t think a place’d be any cheerfuller for John Wright’s being in it† (Glaspell, 11). It is acknowledged that, in spite of being â€Å"good† in terms of being a teetotaler , truthful and paying his debts, he is undoubtedly â€Å"a hard man† (Glaspell, 22). Again, in every reference to the murdered man, there are suggestions that he was not a good husband. Hale hints of Wright’s indifference to Minnie’s needs by saying, â€Å"I didn’t know as what his wife wanted made much difference to John† (Glaspell, 5). Mrs. Hale confirms her husband’s view of Wright by pointing out that he did not have the homemak ing instinct. Wright is so close-fisted that he does not give Minnie the little money she needs to join the Ladies Aid. His wife does not have the means to wear pretty clothes and is forced to be shabbily turned out. Above all, it is evident that John Wright had a cruel streak in him. This is demonstrated in his killing of the canary. There is no doubt that Wright is the one who wrung the bird’s neck. A man who could break open a bird cage and brutally strangle the helpless creature is not a man to live with. John Wright’s character is definitely an extenuating factor in any estimation of Minnie’s actions and her guilt. Wright’s character is such that any woman who is constrained to share his life undergoes a form of punishment. Minnie Wright has been punished enough over her years as John Wright’s wife. When just a casual meeting with the man is â€Å"like a raw wind that gets to the bone† (Glaspell, 22), it is clear that being his wife is hell. The woman who â€Å"used to wear pretty clothes and be lively, when she was Minnie Foster, one of the town girls singing in the choir,† (Glaspell, 14) is transformed by her marriage into a shabbily dressed, silent housewife. The transformation is so great, that Mrs. Hale exclaims in emphatic wonder, â€Å"How – she – did – change (Glaspell, 22). Wright’s off-putting personality ensures that she has no visitors and remains in lonely isolation. His tight-fistedness closes Minnie’s door to any social life. Mrs. Hale regrets the fact that she never

Biomechanical Differences: Male and Female Marathon Runner

Biomechanical Differences: Male and Female Marathon Runner More than by brain size or tool-making ability, the human species was set apart from its ancestors by the ability to jog mile after lung-stabbing mile with greater endurance than any other primate. The introductory quotation (Hotz, 2004) simply, yet vividly, expresses the results of a recent study completed by two American scientists, Dennis Bramble and Daniel Lieberman, and released in the journal Nature(2004). Bramble and Lieberman contend that the ability to run long distances was the driving force shaping the modern human anatomy.Hotz’s characterization of early humans as marathon men and women from the tips of their distinctively short toes and long Achilles tendons to the tops of their biomechanically balanced heads (emphasis added) sets the backdrop for this essay—an exploration of the biomechanical differences between male and female marathon runners. After a few additional historical comments, this essay opens with a presentation of anatomical differences between men and women with specific reference to running then continues with definitions and descriptions of the term marathon, as a form of organized running sport, and definitions for the term biomechanics in preparation for a discussion of how the field of biomechanics is applied to running. With this information as a foundation, the objective and scope will be articulated followed by presentation of previous methods and findings revealed from a search of the literature on the topic of biomechanical differences between male and female marathon runners and closely-related topics. These findings will be discussed and conclusions drawn. Finally, recommendations for further research will be presented. To return briefly to the research findings of Bramble, a paleontologist and biomechanics expert, and Lieberman, a physical anthropologist, to continue setting the backdrop for the essay, Bramble states: Running made us human, at least in an anatomical sense. We think running is one of the most transforming events in human history (Chui, 2004). Endurance running is an activity that is reserved for humans in the primate world and not common in other mammals with the exception of dogs, horses and a few others. Bramble and Lieberman contend that running permitted humans to scavenge and hunt for food over significant distances and that the high protein food they secured was instrumental in developing larger brains (Wilford, 2004). To facilitate running, humans developed several traits including large buttocks with strong muscles which connect the femur to the trunk of the body preventing the body from over-balancing with each step. In addition, humans have a lengthy arm-swinging stride and [l]ong ligaments and tendons—including the Achilles tendon—[which] serve as springs that store and release mechanical energy during running.(Hotz, 2004). Bramble’s reference to today’s running in the evolutionary context he and Lieberman established provides an appropriate introduction to the exploration of the biomechanical differences between male and female marathon runners (Wilford, 2004): Today, endurance running is primarily a form of exercise and recreation, but its roots may be as ancient as the origin of the human genus. The description of anatomical differences between men and women,which is focused on anatomical features that are involved in running,begins with a gender-neutral discussion to establish a foundation for the more gender-specific information. Rossi (2003) emphasizes the complexity of walking, a precursor torunning. He writes that half of the 650 muscles and tendons in thehuman body are involved in what most people consider to be the simpleact of walking. He suggests that, in the evolution of the human body,there were hundreds of adaptations that had to take place,adaptations that required repositioning of everything in the bodyover several million years. Rossi writes: The arms, no longer needed for branch swinging, became shorter, thelegs longer, the pelvis wider, the shoulders narrower, the neck longerand more slender, the spine changed from C-shape to S-shape. Majorchanges were required in the hip, knee and ankle joints. Hundreds ofmuscles, tendons, ligaments and joints gradually shifted in position,size and function. And of course, the new posture and gait requiredimportant changes in the size and position of all the organs of thechest and abdomen. Rossi suggests that some of these changes were extremely significantfrom a biomechanical perspective. For instance, he calls attention tothe blood pumping requirement of the upright human form: Daily in eachindividual, approximately 74,000 quarts of blood must travel through100,000 miles of blood vessels from the brain to the feet and legs in acircular pattern. Rossi emphasizes the human engineering challengethat was required to design a system that would counteract the effectsof gravity in moving blood vertically in this manner. Rossi’s commentsare particularly important in the context of the current discoursebecause they provide some insight into the current state of relevantanatomical features of today’s runners and how those features werederived. The anatomy of humans, unlike that of other living creatures,provides for speed and endurance. The unique characteristics related torunning include (Science in Africa, 2005, citing University of Utah Public Relations, 2004): †¢ Skull features. These features, which include sweating from the scalp and face, cool the blood. †¢ A balanced head. This shape of head with a relatively flat face,small teeth, and short snout moves the center of the mass backwardwhich helps to counter the effects of moving upward and downward duringrunning. †¢ A ligament running from the rear of the skill and neck downward tothe thoracic vertebrae. This feature serves as a shock absorber thataids the arms and shoulders in counterbalancing the head during runningactivity. †¢ Shoulders decoupled from the head and neck. This feature allowsrotation of the body while the head faces forward during running. †¢ A tall body. This feature, which includes a narrow trunk, waistand pelvis, provides for increased skin surface allowing for enhancedbody cooling and permits the upper and lower body segments to moveindependently. †¢ Short forearms. This feature permits the upper body to act as acounterbalance to the lower body during running activity while reducingthe muscle power required for maintaining flexed arms. †¢ Large vertebrae and disks. This feature permits the human back to accepted heavier loads when runners impact the ground. †¢ Large, strong connection between the pelvis and the spine. Thisfeature supports more stability and shock absorbing capacity duringrunning activity. †¢ Large buttocks. This feature, and the muscles that form it,stabilize the body during running activity. The connection of thesemuscles to the femur prevents the body from pitching forward. †¢ Long legs. This feature allows humans to take large strides duringrunning activity. The tendons and ligaments permit the legs to belighter and less muscular thereby requiring a smaller amount of energyto propel them while running. †¢ Large hip, knee, and ankle joint surface areas. These featuresprovide enhanced shock absorption by reducing the impact in any onespecific area. †¢ Arrangement of bones in the foot. This feature provides for a morerigid foot by creating a stable arch, allowing runners to push off in amore efficient manner and to use ligaments located on the bottom of thefeet as springs. †¢ Large heel bone, short toes, and a big toe. These features providefor enhanced shock absorption and increased capacity to push off duringrunning activity. With the running-related anatomical features applicable to allhumans as a foundation, the focus now turns to the differences inanatomical features between men and women, specifically those featuresthat are involved in running activity. Holschen (2004) writes that,until puberty, males and females are equal in terms of strength,aerobic power, heart size, and weight; they also have similar amountsof body fat. Starting at puberty, according to Holschen (2004), male and female sexhormones begin affecting bone and lean body mass, circulation, andmetabolism in different ways. A female typically has a wider pelvis,femoral anteversion (inward twisting of the femur), genu valgum (kneestouch but ankles are separated), and external tibial torsion (feet donot line up in a straight manner because of out-toeing from outwardrotation of the large calf bone). Center of gravity differences betweenmen and women are minimal, correlating more by body type and heightthan with gender. (Atwater, 1985, cited in Holschen, 2004). Whencompared with males, females typically have smaller bones accompaniedby smaller articular surfaces. They also have proportionately shorterlegs with resulting decreased potential force in certain maneuvers.(Holschen, 2004). At puberty, girls gain both fat and lean muscle mass due to theinfluence of female hormones; boys lose body fat and add muscle massdue to the influence of male hormones (Holschen, 2004). Women inadulthood have about ten percent more body fat than do their malecounterparts (Greydanus, D. and Patel, D., 2002, cited in Holschen,2004). The basal metabolic rate is approximately ten percent lower inwomen than in men. The presence of female hormones mandates that womenrely more on fat metabolism at any given exercise level when comparedto men. In addition, glycogen uptake, storage, and use are increased.(Holschen, 2004, citing Bonekat, H. W. et al., 1987; Dombovy, M. L. etal., 1987; Frankovich, R. J. and Lebrun, C. M., 2000; Nicklas, B. J. etal., 1989; Tarnopolsky, L. J., 1990) Cureton and associates (1988,cited in Holschen, 2004) attribute the differences in muscle strengthbetween men and woman to skeletal and cardiac muscular hypertrophy andmuscle mass percentage; they contend that muscle mass in men is fortypercent compared to twenty-three percent in women. Changes in body composition and circulatory capacity beginning atpuberty result in approximately twenty percent highercardio-respiratory capacity in men. Men also have comparatively higheroxygen-carrying capacity, larger heart and lung mass, a higher strokevolume, and higher maximal cardiac output which result in greatereffectiveness in aerobic and anaerobic activities, although trainingcan overcome the inherent differences (Williford, H. N. et al., 1993,cited in Holschen, 2004). The results of the current research point to fundamental anatomicaldifferences between men and woman, differences that largely begin toappear during puberty and which have some bearing on runningcapability. The term running can be defined as [moving] swiftly on foot sothat both feet leave the ground during each stride (American HeritageDictionary of the English Language, 2000). The research by Bramble andLieberman (2004, cited in Nature, 2004), which was presented earlier,seems to indicate that running has been part of human existence sinceits beginnings and, in fact, contributed significantly to developmentof human life today. Humans no longer require running for survival, atleast in their normal affairs; that is, typically, humans do not haveto run from danger or run in pursuit of animals to kill for food. Inmodern times, running has taken on a new form—competition foot racing.This competition racing can be against oneself to achieve one’s ownpersonal best or with others. Racing against others can take manyforms ranging from informal competitions between two young friendsracing against one another on a playground to very formal competitionssuch as those in the quadrennia l Olympics. The more formal runningcompetitions are typically classified by the length of the run: 100,200, 400, 800, 1500, 5000, and 10000 meters as well as marathons(Dollman, 2003). There are many terms that refer to specific forms of foot racing: run,dash, sprint, relay, meet, competitive trial of speed, footrace, andmarathon (Webster’s New World Thesaurus, 1997). Of these, the termsdash and sprint are typically used interchangeably to describe ashort, fast run or race (Webster’s New World Dictionary, 1988) or ashort, swift movement (Webster’s New World Thesaurus, 1997). Organizeddashes and sprints are commonly of 50 meters, 100 meters, 200 meters,50 yards, 100 yards, and 200 yards in length (Webster’s New WorldThesaurus, 1997). Marathons are a form of long-distance running, whichare on- and off-the-track competitions of more than 3000 meters (Hlus,1997). Specifically, a marathon is a footrace of 42 kilometers, 195meters (26 miles, 385 yards) run over an open course, or anylong-distance or endurance contest People who compete in marathons arecalled marathoners (Webster’s New World Dictionary, 1998).Physiologically, there is a fundamental difference between a sprint ordash and a marathon. According to Pritchard (1994), A sprinter canexert maximum force throughout the run, but this is not possible forlonger runs, where propulsive force must be reduced to match energyavailability. Historically, marathons are not new events. According to legend, thename marathon is derived from the Greek city, Marathon, to commemoratePheidippides’s run from that city to Athens to announce Greek victoryover the Persians. The marathon was introduced to the Olympics in 1896and today’s official distance was established in 1908. (Hlus, 1997; TheColumbia Encyclopedia, 2005) Today, in addition to marathon races inthe Olympics, many cities throughout the world serve as sites forannual or other periodic marathons (The Columbia Encyclopedia, 2005). A new form of marathon race has recently taken form—the ultramarathon,which is any organized footrace extending beyond the standard marathonrunning distance of 42 kilometers, 195 meters†¦[they] typically begin at 50 kilometers and extend to enormous distances (Blaikie, n. d.).Standard distances for ultramarathons are 50 and 100 kilometers and 50and 100 miles (Meyers, 2002) with the longest certified race being theSri Chinmoy, a 2092 kilometer race held annually in New York (Blaikie,n. d.). The research produced numerous and varied definitions for the termbiomechanics. The following are representative of the findings: †¢ The study of the mechanics of a living body, especially of theforces exerted by muscles and gravity on the skeletal structure. (TheAmerican Heritage Dictionary of the English Language, 2000). †¢ [The] application of mechanical engineering principles andtechniques in the field of medicine and surgery, studying naturalstructures to improve those produced by humans (The HutchinsonEncyclopedia, 2003). †¢ [A] science examining the forces acting upon and within a biologicalstructure, and the effects produced by those forces (The University ofCalgary, n. d.). †¢ [T]he science that deals with forces and their effects, applied to biological systems (Freivalds, 2004). †¢ [T]he application of the principles and techniques of mechanics to the human body in motion (Snowden, 2001). †¢ Biomechanics is a specific field which evaluates the motion of aliving organism†¦and the actions of forces on that organism†¦acombination of several different areas of study [including] anatomy andphysiology, kinematics (the study of motion without regard to itscauses), kinesiology (the study of human movement) and kinetics (thestudy of forces acting on a system) (National Endurance SportsTrainers Association, 2005). In furnishing a definition for biomechanics, the Quintic ConsultancyLtd. (2005) provides some additional insight into the origin anddetails of the term, stating that the name is derived from the Greekbios meaning life and mekhaniki meaning mechanics, adding that theseindividual terms are combined to mean the mechanics of life forms.The biomechanics discipline includes research into various life formsincluding plants, insects, reptiles, birds, fish, humans, and others.Within the human specialty, topics include mechanics of bone, tooth,muscle, tendon, ligament, cartilage, skin, prostheses, blood flow, airflow, eye movement, joint movement [and] whole body movement (TheQuintic Consultancy Ltd., 2005). Historically, according to Knudson (2003), the study of humanbiomechanics has alternated between emphasizing each of its twocomponents—the biological and the mechanical. Atwater (1980, cited inKnudson, 2003) claims that, during the first half of the twentiethcentury, scholars emphasized medicine and anatomy under the termkinesiology. The distinct field of biomechanics was born from the workof biomechanists in the 1960s and 1970s. From that point the fieldbegan to emphasize mechanics over biology. Today, the competing forcesto move the discipline either toward a biological emphasis or toward amechanical emphasis continue (Knudson, 2003). The field of biomechanics, already narrowed in a previous sectionfrom consideration of all life forms to only humans for the purpose ofthis essay, can be focused even further to a sub-field called sportsbiomechanics (The Quintic Consultancy Ltd., 2005): Sports biomechanics uses the scientific methods of mechanics tostudy the effects of various forces on the sports performer. It isconcerned, in particular, with the forces that act on the humanneuromusculoskeletal system, velocities, accelerations, torque,momentum, and inertia. It also considers aspects of the behavior ofsports implements, footwear and surfaces where these affect athleticperformance or injury prevention. Sports biomechanics can be divided upinto two sections: performance improvement [and] injury prevention. The Australian Sports Commission (n. d.) furnishes additionaldescriptive information on the application of biomechanics to sports,using a term the Commission calls applied sports biomechanics whichincorporates techniques from physics, human anatomy, mathematics,computing and engineering to analyse technique to prevent injury andimprove performance. The Commission’s division of sports biomechanicsinto two categories—performance improvement and injuryprevention—echoes the classifications offered by The QuinticConsultancy Ltd. Williams (2003) describes how biomechanics can help runnerperformance, specifically that of the marathoner. Leading into hisrecommendations, he describes how marathon runners use a simplebiomechanical strategy known as drafting off another runner whenrunning into the wind to reduce the adverse effects of air resistanceand reduce oxygen consumption for the latter part of the race. Hewrites: The goal of the sport biomechanist is to improve movement efficiency,mainly by maximizing propulsive forces and minimizing resistive forces,and thus provide the athlete with a mechanical edge. Using high-speedcinematography, the biomechanist can analyze a runner’s form and detectproblems in running form that may be inefficient, such as overstriding,and that may waste energy. Although most elite and experiencedmarathoners have developed efficient running styles, even a smallimprovement in running efficiency may make a significant differenceover the duration of a marathon. In addition to the strategy of drafting off another runner,Williams offers several other biomechanical strategies includingselecting the proper sportswear (i.e. uniform and shoes) and optimizingbody weight and composition. Thus far the topics of anatomical differences between men and womenwith specific reference to running; definitions and descriptions of theterms marathon (as an organized, competitive form of running) andbiomechanics; and the application of biomechanics to running have beenpresented and discussed. With this as a foundation, the focus of thediscourse now turns to the topic of biomechanical differences betweenmale and female marathon runners and closely-related topics. The objective of this portion of the essay will be to explore thebiomechanical differences between male and female marathon runnersthrough a review and analysis of selected literature on the topic andrelated issues. The scope of the literature review will include marathon running withspecific reference to available information on the differences betweenmales and females. Although running of shorter distances (e.g. sprintsand dashes) and longer distances (e.g. ultramarathons) as well as othersports activities are excluded from the specific scope of this essay,references will be made to these activities when they related tomarathon running. Performance improvement and injury prevention werementioned as the two primary areas addressed by applied sportsbiomechanics. Gender-specific issues in each of these areas will beexplored briefly as well. REVIEW OF EXISTING RESEARCH ON METHODS AND FINDINGS One researcher who has studied gender differences in enduranceperformance, including marathon running, is Stephen Seiler (1996) ofThe Institute for Sport, Agder College in Kristianstad, Norway. Hewrites: Some years ago it was proposed by some that women wouldactually perform better [than men] at ultra-endurance type activities.This theory has been disproved in the laboratory and in practice. Aslong as women are women, I don’t think they will surpass men, statesNorways perennial marathon winner Grete Waitz (quoted in Holden,2004). The anatomical differences between females and their malecounterparts, specifically those that affect running, were presented inthe introduction. Now an attempt will be made to show that the generalanatomical differences between men and women extend to biomechanicaldifferences that affect marathon running performance and injury. Holschen (2004) writes that [T]he female athlete remains less wellunderstood and less well studied compared with male athletes,especially in the areas of performance factors, repetitive stress, andacute injuries. She continues: Logical reasons for this include: (a)a limited two-generation span of the high-profile elite female; (b)fewer females involved in coaching, research, and sports medicine; and(c) limited areas of female youth sports historically (gymnastics,swimming, dance). The reality of Holschen’s findings proved to be truein the current research activity. There were remarkably few availablesources on the biomechanics involved in women’s marathon running. Mostof the research either applied to males or did not identify the gender.Results from a review of selected research literature will be presentedin this section beginning with gender-differentiated research resultson running performance. Following this, results of research into thetwo applied sports biomechan ics specialties will be presented with afocus on studies concerning footwear and injuries. Holden (2004) writes about performance in running with specialattention to female runners. She quotes physiologist Henrik Larsen ofthe Copenhagen Muscle Research Centre in explaining women’s marathonperformance vis-à  -vis men: Women had not developed long distance;that’s why the improvement is much greater on the marathon. Larsen,who seems to attribute the performance improvements of femalemarathoners to focused training instead of anatomic factors, claimsthat [w]e don’t see any higher oxidative capacity in women. Holdenalso offers comments by exercise physiologist Timothy Noakes of theUniversity of Cape Town, South Africa who agrees with Larsen’sassessment: A smaller body frame gives women an edge on endurance†¦butmen can run 10% faster even when the difference in body size iscontrolled for. Stephen Seiler (1996), who was quoted at the start of this sectionstating that the proposal that women could perform better inultra-endurance activities has been disproved, confirms that there aresome physiological differences between the sexes that impactperformance in females independent of age. He notes that there is aten percent difference in marathon times between men and women, addingthat this difference is the same across the distance runningperformance spectrum. He attributes this difference, not to adifference in training, but to physiological differences. He studiedmaximal oxygen consumption, the lactate threshold, and efficiency toanalyze the differences between men and women as these factors mightaffect long-distance running performance: †¢ Maximal Oxygen Consumption. There is a 43 percent differencebetween men and women with men possessing a VO2 max (oxygen-deliveringcapacity measure) of 3.5 liters per minute and women with a capacity of2.0 liters per minute. Seiler attributes this in part to male size; menare larger. But, even when size is factored in, male oxygen consumptioncapacity is still fifteen to twenty percent higher. Males have agreater capacity to deliver oxygen to their muscles and organs. †¢ The Lactate Threshold. This is the point at which lactic acidbegins to accumulate at higher than normal levels in the blood streamindicating an exercise intensity boundary at which the level ofintensity can be maintained over a long period and that which willresult in quick fatigue. Seiler does not believe that lactatethresholds are different for men and women as a percentage of their VO2max. †¢ Efficiency. After finding conflicting information comparing theefficiency of males and females—revealing that females are lessefficient, more efficient, or the same as males in terms ofefficiency—Seiler believes that differences in efficiency do notaccount for the differences in endurance performance. Seiler concludes with his determination that the ten percentperformance difference between men and women in endurance running canbe attributed to the first of the three physiological factors hestudied—maximal oxygen consumption. Another researcher who explored gender differences in athletics,and especially in endurance events, is Dollman (2003). Citing Shepard(2000), Dollman writes that there is consistent evidence, based onobservations, that males possess larger measures of the following(quoted): †¢ Heart volume, even when corrected for stature. †¢ Haematocrit, which gives males a 13 percent greater oxygen-carrying capacity than females. †¢ Plasma volume. †¢ Total muscle mass, which means that females perform the sameabsolute task at a higher percentage of maximum voluntary contraction,with concomitant vascular impedance limiting cardiac ejection and peakcardiac output. In addition, male skeletal muscles may have a higher succinatedehydrogenase (an integral membrane protein) concentration (Dollman,2003, citing Costill, et al., 1987). Males may produce bettermechanical efficiency during running (Dollman, 2003, citing Miura,1997) although this is arguable as it may be rooted in cultural origins(Dollman, 2003, citing Shepard, 2000). Now attention will turn briefly to a review of selected researchinto the two primary application areas addressed by applied sportsbiomechanics: running performance and injuries. Regarding performance,footwear will be discussed followed by a presentation of selectedfindings on research into injuries. Gender issues will be introduced. Lipsky (2001, citing Hennig, 2001) presented research findings ongender-specific requirements for athletic footwear designed forrunning. The research experiment involved fifteen women and seventeenmen of the same body weights, heights, and ages. Each subject wore thesame shoe size and each tested five types of shoes which included threestyles of men’s shoes and two styles for women. Using Kistler forceplatforms at a set velocity, ground force reactions, tibialacceleration, angular foot motion, and plantar pressures at eightstrategic locations on the foot were measured. According to Lipsky, theexperiment revealed that none of the variables demonstrated asignificant interaction among gender and footwear type meaning, Lipskycontends, that women had the same biomechanical dilemmas in men’sshoes as they did in their own footwear. Despite similarity in thetest subjects’ weight and other factors, men exhibited higher pressurerates in all regions of the foot. Men had sig nificantly higher heelloads, but less midfoot loads, indicating that the arches of women donot support the middle of their feet. According to Lipsky, theseresults support the conclusions that women have a stronger collapse ofthe longitudinal arch†¦during weight bearing and have an increasedtendency of pronation and the smaller amount of pressure to theground. The recommendation from this study is that women should selectrunning shoes that protect against overpronation. This, according toLipsky, will help prevent knee injuries. Bartold (2004) adds to the literature on the differences inrequirements for athletic shoes for men and women. He claims thatrunning footwear is largely designed and manufactured for malerunners, making little recognition that women have significant injuryissues compared to men. Although Bartold acknowledges that reasons forinjuries are not scientifically established, he indicates thatproposals have been made that known differences in structure maypredispose female athletes to differences in running mechanics, andthese differences may lead to specific injuries, continuing by statingthat [a]necdotally, we have excellent evidence [that] the particularbiomechanics of female athletes and the way they run predisposes themto specific injury patterns. With regard to injuries, Parfit (1994) compared running injuries ofmiddle distance runners and marathon runners, concluding that thelatter incur more injuries when compared to the former (approximatelyeighty-two percent for middle distance runners compared to ninety-sevenpercent for marathoners). Acknowledging validity questions due to smallrunner populations studied and lack of injury definitions, Parfit foundthat whilst marathon runners suffered from back problems and hipailments, middle distance runners were more susceptible to kneeproblems, stress fractures, and shin splints. Certain types of knee, shoulder and back injuries are more commonin females and can in part be attributed to differences in body shapeand biomechanics, reports Glasgow, Scotland’s Daily Record (2004).Taunton et al. (2002) found that there were significant differencesbetween running injuries incurred by men and women. According to thisstudy, knee injuries seemed to be the most common injury in both sexeswith men experiencing higher incidences of the following injuries (thefirst percentage shown in parenthesis is for men; the second forwomen): †¢ plantar fasciitis, an injury to the fascia connective tissue on the bottom of the foot (54%/46%); †¢ meniscal injury, a condition in the knee cartilage that acts ascushion between the thigh bone (femur) and shin bone (tibia) (69%/31%); †¢ patellar tendinopathy, a rupture in the tendon that connects the kneecap to the tibia (57%/43%); †¢ Achilles tendinopathy, tendon pain or dysfunction in the muscle that connects the calf to the heel of the foot (58%/42%); †¢ gastrocnemius injury, a condition in the largest, most prominentmuscle in the calf which allows for extending the foot and bending theknee (70%/30%); †¢ adductor injury, a condition, such as a tear, in the muscle in the inner thigh (68%/32%); and †¢ osteoarthritis of the knee, a degenerative joint diseasecharacterized by breakdown of the articular cartilage in the joint(71%/29%). The study by Taunton et al. (2002) revealed that women experiencedhigher incidences of the following running injuries (the firstpercentage shown in parenthesis is for women; the second for men): †¢ PFPS, or patellofemoral pain syndrome, a pain behind the kneesometimes known as runner’s knee (62%/32%, does not add to 100%); †¢ ITBFS, or iliotibial band friction syndrome, a conditioncharacterized by injury to the thick band of fibrous tissue that runsdown the outside of the leg beginning at the hip and extending to theouter side of the shin bone just below the knee joint (62%/32%, doesnot ad

Peter The Great :: essays research papers

In 1682, Sophia Romanov sent her palace guards to get rid of her â€Å"heirs† and other conflicts with her reign. Luckily, her two brothers 16 year old Ivan, and 10 year old Peter escaped with there step-mother. Later on, Sophia declared that both Peter and Ivan are the czars of Russia. In 1689, Sophia lost the mobility of her legs. She had her guards, once again try and kill Peter. The guards, realizing that Peter was in communication with the Gods, didn’t touch Peter for they feared the wrath of God would get them. Peter instantly had Sophia banished to a tower outside the city of Moscow. Soon after, Peter married, and had an heir to the throne.   Ã‚  Ã‚  Ã‚  Ã‚  Eight million people lived in Russia. Ninety-five percent of all of the population consisted of serfs, the merchants, nobles, and elite only populated five percent of Russia. The elite, like the serfs, were not very well educated at all. Timmerman, a knowledgeable man from Germany, taught and showed Peter all of the nautical instruments need to navigate a ship. Peter became very interested in nautical things. Peter soon left Russia and plundered Europe for knowledge, inventions, and great minds to bring back to Russia. His voyage ended in the rich and luxurious city of Amsterdam. Peter began to study Holland’s ships and navy, and hired ship builders to go home with him, and help him prepare a sea power. Peter, wanting to really learn how to build a ship, signed on as a carpenter to hide his true identity, because he wanted to work without that being a distraction. After 4 months, Peter had built a ship of his own, called the â€Å"Peter and Mary.† So on enough, he sailed out to distant countries to borrow plans for astronomical tools, mints, cannons, and weapons. During his voyage, Peter’s palace guards had started a revolt in Moscow. Peter rushed back and saw 1800 servants in chains. He knew there was more behind this revolt than just bad ruling. He had every one of his guards interrogated 6 days a week, but found no new evidence. In the end, Peter had hung 1200 men.   Ã‚  Ã‚  Ã‚  Ã‚  The day Peter returned from his voyage, he went to the church about the way Russian men must crop their beards. Peter saw in Europe, that everyone had their beards very short and maintained. Instantly, Peter cut all of his general’s and servant’s beards.

How can buyer attitudes about products country of origin affect marketing strategy Essay

A number of researches have been done on the effect of the county of origin (COO) on the acceptance of a product.   There has been close related studies examining attitudes within a country towards imported goods based on the evaluation of their country of origin.   Although most of the studies have focused on  Ã‚   consumer from the developed country, it has been shown that even consumers in the developing nations have developed certain attitudes on products based on their country of origin. There are some countries which are associated with high quality products while there are others which are associated with low quality products.   The attitude of the consumers about a product based on their country of origin affect the marketing strategy of the commodity since the marketing strategy will concentrate on creating a positive attitude on the products in the markets where customers have a negative attitude.   Compared to other marketing influences, country-of-origin has a lesser effect on the process of consumer decision making but it affects the overall acceptance of the products depending on the level of influence in the market. (Daser 1997, p.53) The concept of Country-of-origin Country of origin is an important factor that affects the consumer purchasing decision making and industry purchases.   The country of origin in combination with other marketing characteristics has great influences on the perception of the product in the market.   This is  Ã‚   based on the concept o superiority or inferiority. Most of the studies conducted on the issue assert there are few stereotypical images that are consisted across a number of nations.   For example the image of robustness of Gernamn products, the luxurious products from France,   the cheap products from Korea, the substandard products from china, and many others.   There are also positive stereotypical images that have also been upheld. For example the Iranian pistachios and rugs, vegetable from Poland, Oranges from Israel, Coffee form Columbia, French perfume, Silk from china,   Leather from Italy, electronics from Japan, and Rum from Jamaica. (Cattin 1992, p. 244) These stereotypes have not been based on emptiness. They have either been based on  Ã‚   hearsay, experience or just a myth. At the same time is has been shown that customers will react different from country of origin cues.   For example, Japanese goods are highly rated by consumers all over the world.,   in china western products which retail   at more than three times the domestic products are   in   relatively high demand, in Russia the country of origin of the product is more important than then the brand name of the product which   pus product from Malaysia, Hong Kong, Thailand and others still suspicious in the country,   Australian like French perfume but   thy will not buy French cameras of French wine, and   others Most of the studies conducted on the evaluation of the Japanese and American consumers have shown that Japanese products are considered to be of high quality  Ã‚   and therefore they are  Ã‚   preferred by the consumer to product from other countries.   This same effect has also been found in studies conducted in several other areas on the world.   Studies conducted in other areas in the world like Saudi Arabia and Bahaarian, Nova Sotia, Finland, South East Asia, Peoples Republic of China, Hong Kong, and other have all rated Japanese products as superior to other product in the world as far as it relates to service, promotion, and delivery. With the increasing presence of  Ã‚   foreign products in the domestic markets,  Ã‚   there have been increase studies in the last one decade about the perception of these productions the market and the preference of consumers when purchasing them.   The country of origin cue has become an important factor in the market as consumer tend to evaluate imported goods   differently than the way they   evaluate domestic produced goods. Most of the studies have been carried out in American and have shown that American consumes have a preference to certain products from some countries. They tend to purchase products from  Ã‚   some countries as compared to others.   This has shown a national stereotyping phenomena which is not limited to the US only but has been observed in other countries. The same findings have been found in England, Finland, Canada, New Zealand, France, and Singapore. (Howard 1994, p. 92) Consumer attitudes and perception of  Ã‚   important from various countries usually vary from one country to another. What the consumers of country A will perceive product from country X is not the same way consumer in Country B will view the same products.   Although it has been shown that the relationship between  Ã‚   the two countries  Ã‚   is an important factor, the overall reputation of the production the market is a major factor affecting the consumer perception. It has also been found out that even consumers writing the same country may have different views of the same product with show individual variance within the same country.   Consumers’ attitude about the product from a particular country can also vary with time as the rate of development and pace of industrialization changes.   Change in market development in the culture and  Ã‚   lifestyle in that particular country can also affect the perception of the product. (Akaah 2003, p. 78) A  Ã‚   country at its initial pace of development may accept cheap product from a country while this may change rapidly as the country develops its own industries. This varies with the levels of disposable income which signify the rise of a middle class in any country. As a middle class emerge in a country, it may have an influence in the perception of a product from country which may influence market trends. Early studies on consumer attitudes and preference of domestic and imported produces tend to focus on  Ã‚   just one cue instead of a number of cues that could show the market influences. However the trend have chanced in the last three decades with most studies focusing on multiple cues which   have been designed to use tangible products   rather that  Ã‚  Ã‚   description of the   products. According to these early studies,  Ã‚   the effects of Country of origin were shown to have a direct effect on the existing beliefs of eh consumers. The past experience on the product is also an import factors that influence the attitude that a consumer may have on the product from a certain country. Other studies have shown that it may necessarily be the same product that the consumer may have had an earlier experience with but it may be another product which will affect the construction about the product from that particular country. (Loureiro and Umberger 2002, p. 59) To create a certain perception about products from a certain country, consumer use  Ã‚   evaluation based inference to reason about the image of that product.   This means that it will evaluate factor of quality value, styling, and others and correlate them with  Ã‚   the country of origin.   This is known as the halo effect where a belief about a trait of a certain products which in this case is the country of origin of the product produces a certain belief structure on traits that are not known to the customer but which are congruent with the traits that have already been experienced by the consumer.   The willingness of any consumer to purchase a product is based on the  Ã‚   characteristics of the country of origin of the product and its people.   The perception about the country of origin may also be affected by the comparison that the consumer makes about the similarities and differences between their country and the country of origin of the product.   This comparison may be made in terms of the economic development, political status, the social culture climate, and other factors which may crate differences and similarities between the two nations. (Dougla and Nonaka 1995, p. 350) Therefore it shows the  Ã‚   country of origin is one factor that embraces so many other factors inside it.   There are other market considerations that are made about the country of origin that ultimately determine consumer perception of the  Ã‚   products.   In this case there are several factors that we can identify that influence the overall consumer perception of the country and the products. Some of these factors include the following: †¢ Quality †¢ Technology †¢ Features of the product †¢ Brand recognition †¢ Perception of value †¢ Advertising images †¢ Perception of retailers and distribution These are some of the factors that may affect consumer perceptions of the products based on the country of origin.   There are many other factors that a customer takes into considerations but these are the main ones. Let us look closely at each of these factors. (i) Perception of quality The quality of the product is important to the consumer as it is used to develop descriptive and inferential beliefs about the product and service.   The  Ã‚   actual consumer choice of a product can be as a direct function  Ã‚   based on these medicating beliefs.   This shows the  Ã‚   quality evaluation is important factor in the overall decision making process of the consumers.   If the consumer develops a positive quality attitude towards the product, they are likely to increase  Ã‚   their confidence on the  Ã‚   product evaluation before giving their final choice.   There are several studies that have documented that quality is second to price in the consumer choice of product from foreign countries. (ii) Technology sophistication perception Sophisticated technology can be defined as technology which involves a high level of  Ã‚   operation using complex material and equipment.   It is also as production process that uses high level of skills to formulate and develop products. In this case we can take the examples we had given earlier bout Japan. It ahs been argued that   products from Japan have been receiving a high   rating and   increased preference in different parts of the world owing to the   high level of   technology that is used to produce them.   It has also been shown that American consumers have shown increased preference to German made products owing the capability of German to produce high technology products.   Contrary to this   a study carried out in Austria showed that   they preferred products from   Euro pan compared to other products outside Europe due to the high level of technology used to produce   goods in Europe. (Crodel 2003, p. 53) (iii) Features of a   product as suited to the market The features of a product compared to other in the market are an important factor that determines the overall product perception and choice preference.   Simple features like colour of the product, has been shown to be an import factor in the purchase of product like bread as compared to  Ã‚   price and nutritional aspect of the bread.  Ã‚   Yellow coloured bread which appears to have been prepared with a lot of eggs is mostly preferred compared to white bread by consumers in the market.   A study carried out in New Zealand showed the colour of the automobiles was important in the overall effect of purchase of automobiles. (iv) Recognition of the brand   Consumers have shown increased preference of  Ã‚   well known brands compared to unknown brands owing to its prestige. It has also been shown that preference of favourite brands is a way of  Ã‚   reducing risk in the purchase decision.   Brand recognition is an important factor that helps the consumer confidence in the purchase of branded products.   A country with a portfolio of well known brands will create a positive attitude towards the consumers and they are likely to purchase other products from the same country event without  Ã‚   preference to quality of the product. In this case country branding is very important in influences the overall consumer perception of products from that country.   If we take a contemporary example of Japan and China, we will find the both of them are emerging markets in the world.   While Japan is reputed for its quality in and durable products, china on the other hand is known for  Ã‚   cheap low quality products.   Apparently china accounts for more than 70% of all the counterfeited products in the world.  Ã‚   Therefore it would be difficult to convince a consumer from a country that china which is reputed with cheap low quality products can actually produce high quality products. It has also been found out that consumer have an increased preference toward branded produces rather than unbranded products. A study carried out in Britain showed the American and French brands were preferred by British retail managers as they were more recognized compared to the domestic brands. (Bannister and Saundrsm 1998, p. 60) (v) Perception of values The perception of values involves the overall consumer assessment of the use of a product  Ã‚   based on the   consumer will give in monetary values and what they expect to receive in terms of  Ã‚   quality. This is a kind of a balance equation that the consumer makes regarding the products that they wish to purchase.   The past research that have been carried out on the perception of values have shown that compared to all countries in the world, Japanese products were low priced while at the same time they were considered to be of high values and therefore the consumes preferred to buy them because they got an acceptable product values for the amount of monetary sacrifice they made for that particular product.  Ã‚   A recent study has also shown that Japanese products are likely to be preferred to the US products even without so much concession on the price of the products. (vi) Advertising image The adverting strategies that are used in the market can improve the image of the products and therefore increase the consumer preference of the product.   There has been a reported relationship between advertising influence, that attitude toward a brand, and consumer preference in the marketing  Ã‚  Ã‚   of the product.   In the early emergence of the Japanese products, they were shown to receive a low key in the market  Ã‚  Ã‚   because they were not well advertised and their low prices  Ã‚   created a negative consumer perception.   After some years, Japanese product recorded increased sales in Canada, US, Britain, Hungary, and others where they had recorded low sales after an aggressive and competent advertising that changes consumer perception. (vii) Distribution and retailing perception   The realties influence the consumer preference and decision to purchase a product through their promotional efforts.   Retailers makes particular efforts to promote the products to in the market  Ã‚   through merchandise offering, merchandise display, reliable dissemination of information, and through many other efforts.   The retailer can also influence the consumers by presenting a higher credibility for a product and an apparent warranty and guarantees which increase consumer confidence in that particular product.   Consumer perception of a products has partly been linked to various level of activities carried out by the retailers in creating their awareness about that product in the market. Weak promotion activities have a negative effect on the consumer perception of quality and  Ã‚   preferences to purchase that particular product. (Cheung and Dention 1995, p. 55) There are the main factors that influence the perception of a product from a country.   This shows that  Ã‚   country of origin is influenced by the above  Ã‚   factors.  Ã‚   Consumer perception is not a  Ã‚   condition that is created at once but it is an after thought  Ã‚   which comes after interplay of the above factors.   Country of origin perception is not a condition that is crated overnight and does not evaporate overnight but it is a perception that may last for some time and may be difficult to deconstruct.

An analysis of Who’s for the Game? By Jessie Pope Essay

War is a highly debatable topic that has influenced many poets. An issue that is important in Jessie Pope’s 1914 poem Who’s for the game? This essay will explore a range of literary devices used within the poem to help analyse the explicit and implicit meanings. Furthermore, it will use appropriate literacy terminology to back up quotes within the poem. Additionally, this essay will analyse the structure of the poem to show how meaning is conveyed. Pope, a naive poet, speaks of a highly debatable topic known to man. However, she makes reference to the war as being a game, she suggests that it is â€Å"The biggest that’s played† though, she does not anticipate the destruction which war may bring. The poem is reliant on propaganda which relied heavily on men’s guilt. It could be seen that this encouraged men to fight and defend their county. This is shown through a literary device, a metaphor. An example being, â€Å"And who wants a seat in the stand † the use of this device prominently states that spectating the war will result in deepest regret because they are not defending their country. It could be suggested that the emphasis of the metaphor helped influence men’s participation in the war. Arguably, though Pope promotes the so called glory of war, it is seen that not protecting their country could result in an invasion. Here, Pope addresses that without soldiers at war, their country could be destroyed. Alternatively, Pope makes use of personification indicating the realism of war. She writes, â€Å"Your country is up to her neck in a fight†. Here, the poet personifies their country as a woman, implying that the war is at its most extreme. This addresses the men that their country needs them the most at this point in time. In contrast, it is clear that the implicit meaning of this literary device exposes the brutality of war, vicious and scary. Jessie Pope has written her poem in a conversational manner making â€Å"Who’s for the game?† memorable and persuasive to the readers. The poet has also made use of a metrical rhythm throughout the entire stanza’s. Furthermore, the poet has made use of rhetorical questions throughout the first three stanzas. She emphasises the word â€Å"Who†, an example being, â€Å"Who’s for the game?† Pope has used the word to present the invitation of recruitment to men. It is seen that these specific questions are without a doubt persuasive, and have encouraged men of all ages to fight  in the war. Throughout the third stanza, it can be seen that Pope has replaced aggressive words with more light hearted descriptions. She speaks of â€Å"Picnic†, a known and enjoyable experience. However, Pope has used the implicit phrase in an informal manner raising the awareness that war is difficult and unpleasant. The structure of the first stanza has a three syllable foot with the first two syllables unstressed and the third one stressed. Similarly, throughout the last three stanzas the poem misses some of the unstressed syllables but the effect of the stressed syllable is predominate. The final line â€Å"And she’s looking and calling for you† draws heavily on the promotion for recruitment. The significance of â€Å"she† refers to the war as an animal being discussed. Having analysed the literary devices, terminology and structure in Who’s for the Game? It is seen that the entire poem draws heavily on men’s guilt who want to protect their country and family, although they are afraid. Pope certainly glorifies war within this poem, thought she raises false hopes for the wrong reasons. The whole poem is justification of the brutality faced when at war.